Our Approach to Multifamily Real Estate

Strategic, Efficient, and Purpose-Driven

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REAP pursues opportunistic investment in attractively situated, undervalued multifamily real estate. Learn more about its approach below, or explore information specific to the interests of accredited investors and portfolio managers.

Investor Information

Process and Criteria

Every REAP project follows a multi-point strategy. This approach, honed over more than two decades in the industry, maximizes investor opportunities while upholding the company’s commitment to socially responsible real estate development.


These sites tend to have better location and more space, with communities and amenities such as parks, schools, and shopping that have grown around them organically. Often high walk scores in the 70s and higher bear out this value.

With an emphasis on the Southeastern United States, specifically the Atlanta MSA, our assets are primarily in the vicinity of major U.S. cities to absorb key drivers in rental demand. Investments in regional hubs provide access to growing local economies and transportation systems. The company has acquired and managed properties in California, Georgia, Illinois, North Carolina, and other major regional sites.

Who We Are and Why We Do It

REAP is a purpose-driven investor in opportunistic multifamily real estate. Beyond the financial rewards that acquisitions may offer, the company chooses projects that have the potential to improve lives.

Sourcing, Acquisition, and Investment Management

REAP analyzes hundreds of opportunistic real estate deals annually. Projects are referred through relationships that the company’s team has developed over years in the industry. Only properties that meet the initial criteria make it to the next level of review.

At this stage, REAP evaluates financial data, comparables, building and construction information, local development activity, demographics, current inventory, and neighborhood / city / regional data. It uses this information to determine the purchase price necessary to meet or exceed investor expectations.

Due diligence, negotiation, and lender collaboration come next, followed by investor commitments and closing. Ongoing reports keep each party informed about the state of the investment and returns.

Property Improvement

REAP’s professionals have years of experience in upgrading, managing, and selling multifamily real estate. Based on this expertise, the company chooses the capital expenditure and accretive value-add projects that best fit the property and community’s needs. Examples include:

  • Replacing expensive, outdated systems with environmentally responsible HVAC, better insulation, cost-saving lighting and water options, water-efficient landscaping, clearer signage, and improved technology.
  • Attracting and retaining tenants with meaningful, up-to-date amenities such as workout facilities, modernized on-site laundry facilities, WiFi and business centers, playgrounds, grilling areas, pet parks, and community spaces.
  • Implementing youth literacy initiatives and afterschool programs, financial literacy programs for adults, and other resources to help renters increase their economic mobility.

Through a careful balance of strategic refurbishments and cost-effective upgrades, REAP offers attractive, affordable housing options while creating substantial value for investors.

REAP invites qualified investors and portfolio managers to contact the company to discuss its approach in more detail.